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EA Sports Licensed Extended with CLC For Three Years, Starting July 1, 2014

Discussion in 'NCAA Football' started by lere2001, Jul 19, 2013.

  1. lere2001

    lere2001 Walk On

    Sep 21, 2010

    Earlier this week, the NCAA announced it would no longer provide its name to EA's college sports series of games, but the publisher will continue to work with the Collegiate Licensing Company (CLC), the entity that handles trademark licensing and marketing services for universities. A source familiar with the agreement tells Joystiq that EA's current licensing extension with the CLC is for three years starting on July 1, 2014, and is for a non-exclusive college football game.

    The source says EA was not going to renew its exclusive contract with the NCAA for at least five years, as stipulated by EA's proposed $27 million lawsuit settlement from July 2012. The lawsuit alleged that EA "violated antitrust and consumer protection laws and overcharged consumers" for its football games due to its use of exclusive licenses with the NFL, NCAA and AFL.

    NCAA announced this week that it will not renew its contract with EA, and that NCAA Football 14 "will be the last to include the NCAA's name and logo." EA's statement on the matter revealed plans to continue development on a next-gen college football game using licensing provided by CLC. The continued agreement with CLC enables EA to develop games using the branding of college programs across the nation as it did in the NCAA Football series, without the NCAA mark.
    • Like Like x 2
  2. Stanimal032

    Stanimal032 EMAW

    Jun 13, 2013
    I still don't get the "They overcharged for games" argument. EVERY OTHER GAME IS $59.99 for the most part. Is The Last of Us over-charging because it's the only game that has a protagonist in a green flannel with a badass beard?

  3. I Peench

    I Peench Caught in the hustle

    Jul 1, 2010
    ESPN NFL 2K5 was $20, so there's certainly an argument to be made.
    • Like Like x 1
  4. jello1717

    jello1717 "Those who stay will be champions." -- Bo

    Jun 21, 2009
    I certainly don't buy as many games as others but I've never paid less than $60 for a new 360 game that wasn't on sale (I got '13 for $45 because Amazon matched a Toys R Us sale) nor have I ever seen a new 360 game for less than $60 (that wasn't briefly on sale).
  5. Kidofcrash23

    Kidofcrash23 Walk On

    Aug 17, 2011
    To piggy back on that, when 2k5 came out at the $20 price, ps2 versions of madden were like 49.99 and then all of a sudden it dropped to 34.99 for madden 05 at release because of the $20 price 2k5. Well, it was $34.99 in my area in california, not sure elsewhere. Every year before that, madden released at 49.99

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