"The debate isn’t about actual genetically modified organisms — if it was we’d be debating the individual plants, not GMOs as a whole — it’s about the stories we’ve attached to them. Both sides have agreed that this thing, this rhetorical construct we call GMOs, will be used to talk about something bigger....people care about GMOs because they symbolize corporate control of the food system, or unsustainable agriculture, or the basic unhealthiness of our modern diet. On the other side, people care about GMOs because they symbolize the victory of human ingenuity over hunger and suffering, or the triumph of market forces, or the wonder of science. These larger stories are so compelling that they often obscure the ground truth." http://grist.org/food/what-i-learned-from-six-months-of-gmo-research-none-of-it-matters/
Thats a really, really good way to put it. Shit just needs to get labeled so people can make the choice, plain and simple. A lot won't care, but it will allow the ones that do to avoid it. And of course, allow them to pay more for said food