NFL Extending Exclusive License with EA Sports By One Year (by pastapadre)

Discussion in 'Thread Archive' started by CHUNKNESS, Feb 15, 2011.

  1. CHUNKNESS

    CHUNKNESS Commissioner Quality Simulation Football

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    NFL Extending Exclusive License with EA Sports By One Year

    [​IMG] by pastapadre
    Posted February 14th, 2011 at 3:00 pm

    [​IMG]

    With the uncertainty surrounding the labor negotiations that will determine whether there is even an NFL season to come, EA Sports in October requested a reduction of around $30 million in payments related to this year’s upcoming title. The lack of an NFL season would have a significant impact on operations and potential sales and that has the company making very conservative fiscal projections as they plan for the worst and hope for the best.

    According to Sports Business Journal the league has decided to reduce the costs paid for the license for the coming season and the two sides have agreed to extend the contract by one year taking it through 2013. The original deal was signed in 2005 for an initial term of three years and then extended for an additional five years in 2008. EA Sports has not responded to requests for confirmation or comment as of publish time.

    The news on the restructured contract means that Madden will remain as the sole NFL licensed game on the consoles through Madden 14. As explained in the article the license is extremely lucrative for the NFL. The question shouldn’t have been, or continue to be, whether the league has the desire to proceed with exclusive deals in the future. Instead it will come down to whether a company such as EA Sports will find making such a deal to be a responsible investment.
     
  2. KnightNoles

    KnightNoles Learn to Compete

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    well......
     
  3. JerzeyReign

    JerzeyReign #BeatOhio

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    Damn... EA shouldn't be worried of 2k 'NBA-Livin' Madden... they actin' really scared right now... they have a plan for the next 3 years in place and instead of allowing 2k to make them show their hand they'll extend and keep dragging us along... good business move by EA bad business move for us people who loved the direction 2k football was heading... great find Chunk-a-monk:)

    @JMustang

    This article needs to be front page!
     
  4. RynoAid

    RynoAid ..

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    IT IS!!!!!
     

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